Cellu-Cera body sculpt Enhances Web Site to Support Robust Demand for Revolutionary Product

Cellulite Product Improves Consumer Experience on Corporate Internet Site

TORONTO September 28, 2004 - Cellu-Cera Body Sculpt announced today that it had added new features and functionality to its web site to support marketing activities for its revolutionary cellulite product that reduces unsightly fat. The new site, located at www.rid-of-fat.com, provides a description of the product, testimonials from users, a description of the product and ways to electronically order it.

Cellu-Cera uses all natural ingredients combined with the most natural paraffin and bee's waxes which are used as a delivery system for the active ingredients to penetrate the skin. Unlike other products, the active ingredients are now able to get down into the layers of the skin and break up the stored fatty tissues and toxins which create an uneven look and feel of the skin. A user will actually see cellulite move to the surface and break up, treatment after treatment. Unlike cellulite lotions, gels and creams, Cellu-Cera Body Sculpt is designed to bring the spa right into a consumer's home and provide a professional spa treatment that the user will want to repeat until the cellulite dissipates. It is also a great easy and clean product to incorporate in to spas for detox and cellulite treatments.

"Based upon the excitement surrounding this unique product, we have enhanced the design and functionality of our web site with the help of K'nechtology Inc.," said Rosella Cristina Perri, President of "Rosella Perri", "Capelli" spas and Cellu-Cera Body Sculpt. "We believe that this new site will enhance the consumer experience by providing additional information on the product and ways to maximize its effectiveness."

The product retails for US$69.95 and can be ordered via the company's web site. For further information please email us at mtello@genexbiopharma.com or to order the product on line.

K'nechtology Inc. is a Search Engine Optimization & Web Design firm founded in 1994, who work with everything from the small entrepreneurial business to some of Canada's fortune 500 companies to develop effective web sites that rank high in search engine results. Services include developing effective Internet marketing strategies that include search engine optimization and search engine marketing strategies and ensuring that web content is properly target. K'nechtology's methodology ensures the greatest return on investment (ROI) for its client.